The Dark Side of Direct Mail
By Liz Swanson There’s no question that today’s consumer is overwhelmed by the amount of marketing messages they encounter. Every day, they come across thousands of emails, direct mail pieces,...
View ArticlePart II: Making Sense of the Transformation
No matter how you dress it up, a printer is a printer. Most printers would say that it is their price and customer service that will set them apart. If everyone has the same recipe for setting...
View ArticleWhy should we care so much about data security?
As I regularly share with employees there are two main ways I think about this question. First is being a good corporate citizen and recognize that we have a responsibility to secure the data we are...
View ArticleWhat’s Your “Critical Turning Point” 1:1 Technology?
It’s hard to believe that I’m finally at the age when I can say, “I remember when. . .” Just like those “old codgers” who used to remember technologies and processes so foreign to me back in the early...
View ArticleLIVE from Graph Expo 2012!
Graph Expo 2012 has officially begun. Months of preparation on the part of exhibitors has paid off to create a lively and stimulating environment. I’m always amazed at how exhibitors transform an...
View ArticleThe Online Shift… for Statements.
It should come as no surprise that more and more people are shifting their once offline activities to online activities. This is true for things like shopping, reading newspapers, keeping in touch with...
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Risky Business
Property and Casualty (P&C) Insurance carriers are in the business of assessing risk; risk of theft, damage, injury, professional malpractice and catastrophe as well as investment risk. They make...
View ArticlePellow Predicts: 2013 Top 10 Trends for the Printing Industry
At a Canon Oce webinar on January 23, InfoTrends Group Director Barbara Pellow presented “2013 Top 10 Trends for the Printing Industry.” 1. Digital Color is King. All bets are on digital color...
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To Print, or not to Print? That is the Question
Whether ’tis nobler in the mind to print The statements and bills of outrageous usage, Or to take online against a sea of logins, And by accepting digital mailboxes? To print: to email; Much more! Ah,...
View ArticleDesperately Seeking… A Utility Bill
As a utility consumer, I have needs. I need to be asked how I’m doing. I need to feel needed. I need to be understood. I desire warmth from more than just my HVAC unit. I want to know where my money is...
View ArticleCrystal Ball, Anyone??
“It is not the strongest or most intelligent species that survive, but the ones who are most willing to adapt.” ~Charles Darwin I like this quote because it removes the idea that survival and success...
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Printing in Spook Country
“Spook Country,” the 2007 novel by William Gibson, introduced the concept of “locative art” to the reading public. Gibson’s character Hollis Henry is constantly searching for works of art with her...
View ArticleCVS: Don’t Tease Me Like That
This morning, my heartbeat skipped a little when I read the headline: “CVS Unveils Personalized Circulars.” Anything I read that reflects growth in print personalization is exciting to me, but...
View Article10 Trends to Define Marketing for 2014 – 10 Experts Weigh in
As we approach 2014, and all of the marketing challenges that come with it, SourceLink is rolling out our “Ten Trends to Define Marketing” series again, with a twist. This year, we sat down with ten...
View ArticleConvergence to Digital Inkjet Shifts to Hamburg Facility
This morning we announced the expansion of our digital platform with the installation of an Océ ColorStream® 3900 at our Hamburg, Pa. facility. As the news release referenced, and as Joe Morrison noted...
View ArticleStay Ahead of the Curve with Automated Web-to-Print Solutions
Want to learn how to keep your print services on top within the fast-paced marketing community? If so, InfoTrends’ Kate Dunn offers insight and recommendations on how to adapt and automate print...
View ArticleWhy Your Clients Should Be Offering Email Couponing
If you’re a printer, you want clients to spend more money on print. So why should you encourage them to offer email coupons? Because email coupons are trackable, and they tell your clients what their...
View ArticleTo Moon! Variable-Data Printing Flies Into New Directions
Recently, I was working on a project for one of our clients, and in a marked-up Word document that came back to me was a comment that read, in part, “which came first, digital print or one-to-one...
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Comcast Bills Call Customers Nasty Names
Your client’s customer database — its most precious resource. Used for invoicing, customer communications, and as a critical source of data for their marketing list, the customer database is your...
View ArticleMaking Print Consistent with Online Experience? Priceless!
I work at a company that is heavily focused on the online user experience for consumer and corporate identity risk management services – and I’m also a print guy. You might think that print wouldn’t be...
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